Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 5, Problem 5.6CTE
Summary Introduction

To determine: The things that the surveys state about Person X’s general and consumer personality and whether Person X agree with the findings of the survey

The purchasing behavior of the households and the individuals for their personal consumption is known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

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