Person DS was in her high school, her teacher told her to do engineering after schooling by seeing her talent. Person DS completes her mechanical engineering. He noticed that there were very few female engineers in the mechanical department. So he thought to set a mission to inspire the young female engineers. She starts her won Company G a toy shop. Her products were outstanding in Online site A and fetches her more profits and awards. Characters in the case: Person DS To discuss: The challenges faced by Company G while marketing the toys which are swim against the stream or push back against the factor.

Question

Consumer behavior is strongly influenced by many internal factors or conditions including demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings. Based on the brand of your current mobile phone; please discuss the psychological factors which influenced your buying decision. (providing a clear justification for each of the factors discussed).

Answer 1

Question

Chapter 5, Problem 5.19CC

Summary Introduction

Case summary:

Person DS was in her high school, her teacher told her to do engineering after schooling by seeing her talent. Person DS completes her mechanical engineering. He noticed that there were very few female engineers in the mechanical department. So he thought to set a mission to inspire the young female engineers. She starts her won Company G a toy shop. Her products were outstanding in Online site A and fetches her more profits and awards.

Characters in the case:

Person DS

To discuss: The challenges faced by Company G while marketing the toys which are swim against the stream or push back against the factor.

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