Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Chapter 5, Problem 5.22MML
Summary Introduction
To discuss: The various stages of the consumer decision process and how Person X and his family utilize this way for purchasing purpose.
The purchasing behavior of the households and the individuals for their personal consumption is known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.
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Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.
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Please outline a purchase that you have made recently explaining each step in the Consumer Decision Making Process.
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