Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 5, Problem 5.7CTE
Summary Introduction

To discuss: The step of consumer buying behavior for a new product and the new product adopted by Person X and whether the adoption under the method of adoption process or not.

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