EBK ESSENTIALS OF MIS,
13th Edition
ISBN: 8220106778494
Author: LAUDON
Publisher: PEARSON
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Chapter 5, Problem 3IQ
Program Plan Intro
Digital Marketing:
- It denotes advertising of products in addition to services using digital expertise.
- It includes display advertising, mobile phones and other mediums.
- The digital channels includes:
- Search engines
- Websites
- Social media
- Mobile apps
- It covers a wide range of marketing activities that includes paid search, content marketing, Email marketing and Mobile Marketing.
- It helps to connect with current as well as potential customers.
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Chapter 5 Solutions
EBK ESSENTIALS OF MIS,
Ch. 5.2 - Prob. 1CQ1Ch. 5.2 - Prob. 2CQ1Ch. 5.2 - Prob. 3CQ1Ch. 5.2 - Prob. 4CQ1Ch. 5.2 - Prob. 1CQ2Ch. 5.2 - Prob. 2CQ2Ch. 5.2 - Prob. 3CQ2Ch. 5 - Prob. 1IQCh. 5 - Prob. 2IQCh. 5 - Prob. 3IQ
Ch. 5 - Prob. 4IQCh. 5 - Prob. 5IQCh. 5 - Prob. 1RQCh. 5 - Prob. 2RQCh. 5 - Prob. 3RQCh. 5 - Prob. 4RQCh. 5 - Prob. 5DQCh. 5 - Prob. 6DQCh. 5 - Prob. 7DQCh. 5 - Prob. 8HMPCh. 5 - Prob. 9HMPCh. 5 - Prob. 10HMPCh. 5 - Prob. 13CSQCh. 5 - Prob. 14CSQCh. 5 - Prob. 15CSQCh. 5 - Prob. 16CSQCh. 5 - Prob. 17MLMCh. 5 - Prob. 18MLM
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