Stan Moneymaker has been informed of a major automobile manufacturer’s plan to conserve on gasoline consumption through improved engine design. The idea is called “engine displacement,” and it works by switching from 8-cylinder operation to 4-cylinder operation at approximately 40 miles per hour. Engine displacement allows enough power to accelerate from a standstill and to climb hills while also permitting the automobile to cruise at speeds over 40 miles per hour with little loss in driving performance. The trade literature studied by Stan makes the claim that the engine displacement option will cost the customer an extra $1,200 on the automobile’s sticker price. This option is expected to save 4 miles per gallon (an average of in-town and highway driving). A regular 8-cylinder engine in the car that Stan is interested in buying gets an average of 20 miles per gallon of gasoline. If Stan drives approx-imately 1,200 miles per month, how many months of ownership will be required to make this $1,200 investment pay for itself? Stan’s
Want to see the full answer?
Check out a sample textbook solutionChapter 5 Solutions
Engineering Economy (16th Edition) - Standalone book
- Your boss has asked you to evaluate the economics of replacing 1,000 60-Watt incandescent light bulbs (ILBS) with 1,000 compact fluorescent lamps (CFLs) for a particular lighting application. During your investigation you discover that 13-Watt CFLS costing $2.00 each will provide the same illumination as standard 60-Watt ILBS costing $0.50 each. Interestingly, CFLs last, on average, eight times as long as incandescent bulbs. The average life of an ILB is one year over the anticipated usage of 1,000 hours each year. Each incandescent bulb costs $2.00 to install/replace. Installation of a single CFL costs $3.00, and it will also be used 1,000 hours per year. Electricity costs $0.12 per kilowatt hour (kWh), and you decide to compare the two lighting options over an 8-year study period. If the MARR is 12% per year, compare the economics of the two alternatives and write a brief report of your findings for the boss. Assume that both installation cost and cost of the bulbs occur at the…arrow_forwardYour boss has asked you to evaluate the economics of replacing 1,000 60-Watt incandescent light bulbs (ILBs) with 1,000 compact fluorescent lamps (CFLs) for a particular lighting application. During your investigation you discover that 13-Watt CFLs costing $2.00 each will provide the same illumination as standard 60-Watt ILBs costing $0.50 each. Interestingly, CFLs last, on average, eight times as long as incandescent bulbs. The average life of an ILB is one year over the anticipated usage of 1,000 hours each year. Each incandescent bulb costs $2.00 to install/replace. Installation of a single CFL costs $3.00, and it will also be used 1,000 hours per year. Electricity costs $0.12 per kiloWatt hour (kWh), and you decide to compare the two lighting options over an 8-year study period. If the MARR is 12% per year, compare the economics of the two alternatives and write a brief report of your findings for the boss.arrow_forwardThe town council of Frostbite, Ontario, is trying to decide whether to build an outdoor skating rink which would cost $1.2 million and last for only one season. Operating costs would be zero. Yearly passes would be sold to anyone who wanted to use the rink. If p is the price of the pass in dollars, the number demanded would be q = 1600 - 0.5p. The council has asked you to advise them on building the rink. You should tell them that Group of answer choices a. revenues won’t cover construction costs at any ticket price. There is no way to increase total consumer surplus by building the rink. b.if the rink is built and price is set to maximize profits, the town makes a profit and consumers will be better off. c.if the rink is built and price is set to maximize profits, the town makes a profit but consumers are worse off than without a rink. d.there is no price at which ticket revenues cover costs but the total consumer surplus from the rink exceeds costs. e.None of the above.…arrow_forward
- Pravjot Limited is launching a new product in 12 weeks and has a project team working on pricing strategy. The team has conducted some initial market research and considers that at a price of £400 no items will be sold, however for each successive price reduction of £25, weekly sales will increase by 10 units. The weekly product specific fixed costs are £2,500 and the variable costs are £75. Required: Calculate the optimum selling price and the quantity that would be sold at that price.arrow_forwardThe town council of Frostbite, Ontario, is trying to decide whether to build an outdoor skating rink which would cost $1.2 million and last for only one season. Operating costs would be zero. Yearly passes would be sold to anyone who wanted to use the rink. If p is the price of the pass in dollars, the number demanded would be q = 1600 - 0.8p. The council has asked you to advise them on building the rink. You should tell them that Group of answer choices revenues won’t cover construction costs at any ticket price. There is no way to increase total consumer surplus by building the rink. if the rink is built and price is set to maximize profits, the town makes a profit and consumers will be better off. if the rink is built and price is set to maximize profits, the town makes a profit but consumers are worse off than without a rink. there is no price at which ticket revenues cover costs but the total consumer surplus from the rink exceeds costs. None of the above. The function is…arrow_forwardKen’s firm is committed to reducing greenhouse gas by 10 tons per year. The firm’s cost of abating a ton of carbon is shown below: Quantity of Carbon Abated in tons Marginal Cost of Carbon Abatement 1 $3 2 $4 3 $5 4 $6 5 $7 6 $8 7 $9 8 $10 9 $11 10 $12 Ken also has the option to instead pay for a reforestation project that offsets a ton of carbon. Each reforestation project cost $7. What is the best combination of production abatement and reforestation abatement for Ken? How much money does Ken save byusing the reforestation abatement?arrow_forward
- You are the marketing manager of the Business Unit (BU) that produces polystyrene (which is an input to making lightweight rigid foam). The current Demand/Supply balance, as measured by the ICIS price, is $800 per ton of polystyrene. The BU has 2 plants and can produce a total of 1800 tons. At full capacity utilization, the BU’s average variable cost equals $1300/t and its average total cost equals $1700/t.Plant 1 has a capacity of 600 tons and a marginal cost of $900/t. Plant 2 has capacity of 1200 tons and a marginal cost of $1500/t. Due to exit of one competitor, you expect next year’s polystyrene ICIS price to increase to $1200. 1. How much volume of polystyrene do you expect to produce next year, if any? 2. What is your expected contribution margin for next year? 3. What is your expected profit for next year?arrow_forwardYou are the marketing manager of the Business Unit (BU) that produces polystyrene (which is an input to making lightweight rigid foam). The current Demand/Supply balance, as measured by the ICIS price, is $800 per ton of polystyrene. The BU has 2 plants and can produce a total of 1800 tons. At full capacity utilization, the BU’s average variable cost equals $1300/t and its average total cost equals $1700/t. Plant 1 has a capacity of 600 tons and a marginal cost of $900/t. Plant 2 has capacity of 1200 tons and a marginal cost of $1500/t. Due to exit of one competitor, you expect next year’s polystyrene ICIS price to increase to $1200. How much volume of polystyrene do you expect to produce next year, ifany? 2.What is your expected contribution margin for nextyear? 3. What is your expected profit for nextyear?arrow_forwardCompare the three alternative global pricingstrategies.arrow_forward
- A manufacturer has a contract to produce 5,000 units of a certain device. The device can be made by highly trained workmen individually and less skilled workmen with the aid of specialized equipment and proper supervision. The highly- trained workmen are paid $20/ hour and each can produce one unit every 2 hours, on the average. The specialized equipment can be placed in operation at the cost of $60,000 and it will be worthless after 5,000 units are manufactured. With this equipment four men paid $15/hr and a foreman paid $25/hr can do the work. All of the five men working together can finish one unit in 15 minutes. Determine the gain or loss if specialized equipment is used.arrow_forwardThe purchase of a used pick-up truck for $9,000 is being considered. Records for other vehicles show that costs for oil, tires, and repairs roughly equal the cost for fuel. Fuel costs are $990 a year if the truck is driven 16,000 km. The salvage value after five years of use drops by $0.05 per km. Find the equivalent uniform annual cost if the discount rate is 8%. How much does this change if the annual mileage is 24,000 km? 8,000 km? Assume that, drop in Salvage Value is based on total kilometers driven, rather than the annual distance driven.arrow_forwardWhen choosing a distribution strategy, which of the following statements are true? There can be many factors that influence the choice of a distribution strategy. A manufacturer should avoid intermediaries and always try to sell directly to the end customer. A national distribution strategy can be easily applied to global markets. For a retailer, it is always more economical to buy the goods directly from a manufacturer instead of hiring a wholesaler. When choosing a distribution trategy, the long-term factors are often much more important than the short-term ones.arrow_forward
- Managerial Economics: Applications, Strategies an...EconomicsISBN:9781305506381Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. HarrisPublisher:Cengage Learning