Concept explainers
Case summary:
Company RM runs a boat manufacturing business which has differentiation with their business strategy compared to other companies. With constant innovation and seeking customer inputs, dealers and consultants in the design stage, the firm has successfully managed to provide unique products to its customers.
The development phase of the product is speeded up by immediately taking the product from the design stage to styling studio. Having released products like water-skier, 20-foot inboard-outboard performance boat and 52-foot sports yacht, the production personnel are put under pressure to respond to the new product. The lifecycle time is 3 years.
The firm found that the product development part can be fastened by involving suppliers in the design phase. The CAD provides product specification after the product had completed the concept and styling phase.
A plug is formed by foam based carving which is drove by the specifications from CAD system. Permanent molds are made for the new design which takes about 4 to 8 weeks. Boats are made by joining the molds.
To determine: How does the concept of product lifecycle apply to Company RM’s products.
Want to see the full answer?
Check out a sample textbook solutionChapter 5 Solutions
EBK PRINCIPLES OF OPERATIONS MANAGEMENT
- Discuss any 4 principles of good product design. Quality, Utility/functionality, Asthically pleasing and profitability.arrow_forwardRequired: • Overview • Problems • Alternative Solutions • Evaluation of Alternatives • Recommendations • Possible result and obstacles to Implementationarrow_forwardExisting case study online: Resilience in Recovery: Development of a Standard Recommendation on Solar Photovoltaic Micro-Generators What are the possible Highlights and insights or critical points, Specify how SDG 13 is incorporated into the existing case study, and lastly what are the detailed sustainability program and its impact on the society, environment, etc. Ps. Not gradedarrow_forward
- Design Within Reach (DWR) Design Within Reach (DWR) is one of the leading hardwood furniture manufacturers. While DWR has many small competitors, none of them controls a significant market share. Like most furniture manufacturers, DWR sells its products to a wide variety of small furniture stores, none of which represents a large percentage of DWR's sales. DWR can choose among many wood (an undifferentiated commodity) suppliers to find the best price and delivery. The growth rate of the hardwood furniture industry has slowed considerably in recent years. Many consumers purchase "IKEA type" furniture made of composite wood, which is substantially less expensive than hardwood furniture. The level of direct competition in the hardwood furniture industry can best be described as moderate because the slowing growth rate offsets the numerous firms in the industry. low because of the numerous firms in the industry and the slowing growth rate low because of the slowing growth rate and the…arrow_forwardQ4.1: Also explain the Rights, Duties, Obligations, Theory of Value, and the Conflicting Principles and Priorities? In professional practicesarrow_forwardCase Study: Brand equity is the added value endowed to products and services with consumers. It may be reflected in the way consumers think, feel, and act with respect to the brand, as well as in the prices, market share, and profitability it commands. Use BrandAsset® Valuator Model to evaluate the brand equity of Khaadi.arrow_forward
- Jasmine has extensive experience and knowledge in ergonomic product design. Though she is not a manager, she is often called on by product managers to offer advice on ergonomic features for new products. It can be said that jasmine has power in ergonomic product design. A)Referent(B) Transformationalc) BehavioralD)Expertarrow_forwardDescribe 3 ways service design differs from product design. Describe 2 ways they are similar.arrow_forwardcase study Kuttas is a sportswear and equipment supplier based in the Africa. It is one of Africa's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In the competitive world, innovation is a crucial determinant of sustainability. Kuttas has always been successful and is regarded as one of the pioneers to introduce various products. With the constantly evolving and innovative product range, it has solidified its position as one of the leading brands in the apparel and footwear industry. Due to the complicated supply chain management, Kuttas started focusing on creating such products which would be better for the athletes and business. Kuttas has always followed an effective business strategy which helps it to reduce the cost of manufacturing. Most of their factories and production units are located in various countries which are emerging economies as well as involve low production cost. Shareholders of Kuttas always earn a healthy dividend…arrow_forward
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,Operations ManagementOperations ManagementISBN:9781259667473Author:William J StevensonPublisher:McGraw-Hill EducationOperations and Supply Chain Management (Mcgraw-hi...Operations ManagementISBN:9781259666100Author:F. Robert Jacobs, Richard B ChasePublisher:McGraw-Hill Education
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningProduction and Operations Analysis, Seventh Editi...Operations ManagementISBN:9781478623069Author:Steven Nahmias, Tava Lennon OlsenPublisher:Waveland Press, Inc.