Summary:
Person JS is the president of Company ST. He has reviewed the design for their new toy. The marketing team is so enthusiastic about the prospect of the toy in the market. However, there are few manufacturing issues regarding the breaking of the hook that connects the cars and the crank present on the bell.
The quality department is having no other idea to make the toy safer than how it is now. The US law suggests that new products cannot be produced if there are foreseeable knowledge of any problem in the product.
To determine: The decision to be made by person JS.
Answer to Problem 1ED
Person JS must not launch the toy until the flaws are amended.
Explanation of Solution
Decision to be made by person JS:
Person JS must not launch the toy until the flaws are corrected. The toys are mostly used by kids so it is a serious matter to look into manufacturing issues and policies very carefully. There are high possibilities that kids can choke on small parts easily and it is not advisable for person JS to launch the toy with some flaws.
Even though the decision might plunge the company into great loss and possible layoffs, the person JS must look at the larger picture where the possible release of the toy might harm the children. The safety of young newborn children is more important and ethical compared to the other possible issues that might arise. Hence, person JS must not release the toy until the flaws are rectified.
Want to see more full solutions like this?
Chapter 5 Solutions
Principles of Operations Management: Sustainability and Supply Chain Management (10th Edition)
- 1. Interpret bottom-up method in the context of creativity.2. What is the rigid dichotomy between bottom-up and top-down methods of product design?3. What is the rational for top-down method in product design? 4. “Top-down methods support maximize savings on a tight budget.” Justify the decision.5. Investigate whether hybrid method of product design begins with information about the system gathered in the form of physical rules and equations.arrow_forwardMadhu Ranadive, president of Davisville Toy Company, Inc., in Stratford, Ontario, has just reviewed the design of a new pull-toy locomotive for 1- to 3-year-olds. Madhu’s design and marketing staff are very enthusiastic about the market for the product and the potential of follow-on circus train cars. Madhu’s production people have worked out the manufacturing issues and produced a successful pilot run. However, the quality testing staff suggests that under certain conditions, a hook to attach cars to the locomotive and the crank for the bell can be broken off. This is an issue because children can choke on small parts. In the quality test, 1- to 3-year-olds were unable to break off these parts and there were no failures. But when the test simulated the force of an adult tossing the locomotive into a toy box or a 5-year-old throwing it on the floor, there were failures. The estimate is that one of the two parts can be broken off four times out of 100 000 throws. Neither the design nor…arrow_forward1 - There are different types of new products. Explain how Woolworths could use repositioned products, as well as improved products, as two possible options to introduce a new product. 2 - Briefly discuss the first seven steps in the new product development process and apply the process to Woolworths bringing the clothing made from recycled material to market (reasonable assumptions may apply). 3 -arrow_forward
- case...Product Description Publication Date: June 05, 2014 Source: Stanford Graduate School of Business The case follows Jim and Debbie Aung-Din Taylor, an American couple with backgrounds in international development, as they found and build Proximity Designs, a social enterprise in Myanmar. Initially, the Taylors are focused on redesigning the treadle pump for Myanmarese farmers, using design thinking and processes to formulate a pump that is affordable to their extremely impoverished target customers. However, the Taylors soon realize that they also need to build a distribution network in order to sell their products. Along the way, a natural disaster (Cyclone Nargis) and political reforms in the country create both new challenges and new opportunities for Proximity. Product #: IDE06-PDF-ENG Pages: 26 Related Topics: Product development, Entrepreneurship Question As Jim and Debbie Taylor, what would you do about Proximity’s lending business? Consider its relevance to…arrow_forwardcase...Product Description Publication Date: June 05, 2014 Source: Stanford Graduate School of Business The case follows Jim and Debbie Aung-Din Taylor, an American couple with backgrounds in international development, as they found and build Proximity Designs, a social enterprise in Myanmar. Initially, the Taylors are focused on redesigning the treadle pump for Myanmarese farmers, using design thinking and processes to formulate a pump that is affordable to their extremely impoverished target customers. However, the Taylors soon realize that they also need to build a distribution network in order to sell their products. Along the way, a natural disaster (Cyclone Nargis) and political reforms in the country create both new challenges and new opportunities for Proximity. Product #: IDE06-PDF-ENG Pages: 26 Related Topics: Product development, Entrepreneurship Question As Jim and Debbie Taylor, what would you do about Proximity’s irrigation business? Consider its relevance to…arrow_forward1. This step of the new product development process involves a review and analysis of the sales, costs, and profit projections for the new product. 2. In this stage the product is dressed up with a brand identity and released in a selected market segment as a pilot for testing. 3. Once the final decision is made, the product is decided to be launched in the market. 4. This stage involves creating a large pool of ideas from both internal and external sources using numerous techniques. 5. This stage involves defining the kind of product a firm will be selling or won’t be selling. 6. At this point, the product only existed as a word description, a drawing, or an illustration. 7. This stage involves evaluating the pool and drop as many ideas as possible from consideration. Choices: Business Analysis, Full Commercialization, Idea Generation, Idea Screening, Market Test, Product Criteria, Prototype Developmentarrow_forward
- Design Within Reach (DWR) Design Within Reach (DWR) is one of the leading hardwood furniture manufacturers. While DWR has many small competitors, none of them controls a significant market share. Like most furniture manufacturers, DWR sells its products to a wide variety of small furniture stores, none of which represents a large percentage of DWR's sales. DWR can choose among many wood (an undifferentiated commodity) suppliers to find the best price and delivery. The growth rate of the hardwood furniture industry has slowed considerably in recent years. Many consumers purchase "IKEA type" furniture made of composite wood, which is substantially less expensive than hardwood furniture. The level of direct competition in the hardwood furniture industry can best be described as moderate because the slowing growth rate offsets the numerous firms in the industry. low because of the numerous firms in the industry and the slowing growth rate low because of the slowing growth rate and the…arrow_forwardQuestion 3 Discuss the concept and importance to JBD of new product development as a strategic and competitive action.arrow_forwardIn order to stay successful in the face of maturing products, companies have to obtain new ones by a carefully executed new product development process. But they face a problem: although they must develop new products, the odds weigh heavily against success. Of thousands of products entering the process, only a handful reaches the market. Therefore, it is of crucial importance to understand consumers, markets, and competitors in order to develop products that deliver superior value to customers. Briefly describe new product development process with the help of an example and also Why do new products fail?arrow_forward
- 14. List the four stages of the "Stage-Gate Model" for the New Product Development.arrow_forwardFrom the marketing and problem definition stages of the PDP, designers should have a list of Customer Requirements (CRs), from which Engineering characteristics (ECs) can be defined, and the design team necessarily goes through the trouble of translating CR’s into EC’s. Why would designing off of CR’s be potentially difficult? And in what ways is designing based on EC easier or more beneficial?arrow_forward1. Explain the difference between Prototype and Minimal Viable Product.arrow_forward
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,Operations ManagementOperations ManagementISBN:9781259667473Author:William J StevensonPublisher:McGraw-Hill EducationOperations and Supply Chain Management (Mcgraw-hi...Operations ManagementISBN:9781259666100Author:F. Robert Jacobs, Richard B ChasePublisher:McGraw-Hill Education
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningProduction and Operations Analysis, Seventh Editi...Operations ManagementISBN:9781478623069Author:Steven Nahmias, Tava Lennon OlsenPublisher:Waveland Press, Inc.