Residents of Mill River have fond memories of ice skating at a local park. An artist has captured the experience in a drawing and is hoping to reproduce it and sell framed copies to current and former residents. He thinks that if the market is good he can sell 400 copies of the elegant version at $125 each. If the market is not good, he will sell only 300 at $90 each. He can make a deluxe version of the same drawing instead. He feels that if the market is good he can sell 500 copies of the deluxe version at $100 each. If the market is not good, he will sell only 400 copies at $70 each. In either case, production costs will be approximately S35.000 He can also choose to do nothing. If he believes there is a 50% probability of a good market, what should he do? Why?
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Chapter 5 Solutions
Principles of Operations Management: Sustainability and Supply Chain Management (10th Edition)
- Cory Rogers is ready to write the first draft of the final report for Auto Concepts. Nick Thomas of Auto Concepts has told Cory that ZEN Motors has its own marketing research department and that researchers there are eager to read his report. Cory knows they will be particularly interested in technical issues such as determination of sample size and margin of error. Cory has also had a frank discussion with Nick about conclusions and recommendations. Nick told him, “Cory, I want to know what the numbers say. What are the conclusions based on those numbers? In terms of how to proceed, I will meet with my top staff members, and we will make those decisions. We have to factor in many constraints to make final decisions.” As an experienced marketing researcher, Cory is very familiar with the steps in the marketing research process. Knowledge of these steps is useful in writing the method section of his marketing research reports. For example, Cory knows he should address the types and…arrow_forwardSun TV sells TV sets. It does not sell smart TVs so customers do not come to Sun TV if they want to purchase smart TVs. Sun TV wants to start selling smart TVs and will only sell smart TVs to customers to whom they advertise. Managers use customer information (income level, previous purchase history) to decide which customers they should target. The team needs to decide how sure it must be in predicting customer interest in a smart TV. If it is too cautious, it will choose a very high cutoff probability and only market to customers who it believes are very likely to be in the market for a smart TV. This may cause them to miss out on many customers. If they are too aggressive and choose a low cutoff probability, they may identify more individuals interested in buying smart TVs but also end up wasting marketing dollars on customers who are not interested in purchasing smart TVs. To choose a cutoff probability, the team develops the confusion matrices below for two cutoff probabilities on…arrow_forwardHoward Weiss, Inc., is considering building a sensitive new radiation scanning device. His managers believe that there is aprobability of .35 that the ATR Co. will come out with a competitive product. If Weiss adds an assembly line for the product and ATR Co. does not follow with a competitive product, Weiss's expected profit is $40,000 ; if Weiss adds an assembly line and ATR follows suit, Weiss still expects $20,000 profit. If Weiss adds a new plant addition and ATR does not produce a competitive product, Weiss expects a profit of $600,000 ; if ATR does compete for this market, Weiss expects a loss of $120,000.Part 2a) Expected value for the option = $ b)Expected value for the build new plant option = c) The alternative that provides Weiss the…arrow_forward
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- The Nespresso Product The Nespresso product was a system that allowed the consumer to produce a cup of espresso coffee at home. Though simple in appearance and use it took Nestlé more than ten years to develop it. The system consisted of two parts: a coffee capsule and a machine. The coffee capsule was hermetically sealed in aluminum and contained 5g of roast and ground coffee. The machine consists of four parts –a handle, a water container, a pump, and an electric heating system. These four parts were cast into the body and formed the machine. The new product was introduced in 1986. The original strategy adopted by Nestle was to set up a joint venture with a Swiss-based distributor called Sobal to sell the new product. This joint venture (named Sobal-Nespresso) was supposed to purchase the machines from another Swiss company (called Turmix), the coffee capsules from Nestlé, and then distribute and sell everything as a system one product, one price. Offices and restaurants were…arrow_forwardExplain how you can incorporate each of the following components, conceptual understanding, problem solving, and procedural fluency. Standard and Objective Estimate and measure the length of an object by selecting and using appropriate tools, such as rulers, yardsticks, meter sticks, and measuring tapes to the nearest inch, foot, yard, centimeter, and meter. Learning Objective After the lesson on estimating and measuring the length of objects by selecting and using appropriate tools, such as rulers, yardsticks, meter sticks, and measuring tapes, the students will solve 10 problems on a worksheet and score at least 8/10 or 80%.arrow_forwardDesign Within Reach (DWR) Design Within Reach (DWR) is one of the leading hardwood furniture manufacturers. While DWR has many small competitors, none of them controls a significant market share. Like most furniture manufacturers, DWR sells its products to a wide variety of small furniture stores, none of which represents a large percentage of DWR's sales. DWR can choose among many wood (an undifferentiated commodity) suppliers to find the best price and delivery. The growth rate of the hardwood furniture industry has slowed considerably in recent years. Many consumers purchase "IKEA type" furniture made of composite wood, which is substantially less expensive than hardwood furniture. The level of direct competition in the hardwood furniture industry can best be described as moderate because the slowing growth rate offsets the numerous firms in the industry. low because of the numerous firms in the industry and the slowing growth rate low because of the slowing growth rate and the…arrow_forward
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