Concept explainers
Case summary:
Person L is the founder of the Company S designs. The company is a social concern and design company which uses this business to mainly empower the women. She discovered that many high schools girls were return to their village to work for 9 months before entering the university and saves money for their tuition.
The most of the girls discontinues their education because of family financial situation. She formed a work study model for the women in Country UG. They likes to offer employment in those 9 months to earn more revenue for their college. Person L’s husband Person B also joined with her to achieve her goals.
Later she faced more struggles in investing in a reality show. The major mistake is that she and his husband were hiring more sale person and more money on development. Later many companies came forward to investment tin Company S. the company becomes the largest footwear’s manufacturer and also a social concerned organization. It employed more than 65 women in Country U.
Now, the company support s and cares more women in education.
Characters in the case:
Person L-: The founder of Company S
Person B- Husband of Person L
To discuss: Whether Person B is also concerned with social mission and do they need to compromise on the values in respect to profit.
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Chapter 4 Solutions
Marketing
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Understanding Management (MindTap Course List)ManagementISBN:9781305502215Author:Richard L. Daft, Dorothy MarcicPublisher:Cengage Learning