Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
bartleby

Concept explainers

Question
Book Icon
Chapter 4.2, Problem 2C
Summary Introduction

Case summary:

Person L is the founder of the Company S designs. The company is a social concern and design company which uses this business to mainly empower the women. She discovered that many high schools girls were return to their village to work for 9 months before entering the university and saves money for their tuition.

The most of the girls discontinues their education because of family financial situation. She formed a work study model for the women in Country UG. They likes to offer employment in those 9 months to earn more revenue for their college. Person L’s husband Person B also joined with her to achieve her goals.

Later she faced more struggles in investing in a reality show. The major mistake is that she and his husband were hiring more sale person and more money on development. Later many companies came forward to investment tin Company S. the company becomes the largest footwear’s manufacturer and also a social concerned organization. It employed more than 65 women in Country U.

Now, the company support s and cares more women in education.

Characters in the case:

Person L-: The founder of Company S

Person B- Husband of Person L

To discuss: Whether Person B is also concerned with social mission and do they need to compromise on the values in respect to profit.

Blurred answer
Students have asked these similar questions
Explain why there is a division (not unity) in a fight for equality & inclusion including disunity in collaboration between different sectors & WHY that is & HOW we can get everyone to fight for the same thing in society.
Can L'Oreal succeed in changing the buying habits of Brazilian women?
Cadbury Chocolate had always been considered an affordable little luxury, associated with romance and celebrations. Therefore in 2000 and 2001, revelations that the production of cocoa in the Côte d’Ivoire involved child slave labor set chocolate companies, consumers, and governments reeling. In the United States, the House of Representatives passed legislation mandating that the FDA create standards to permit companies who could prove that their chocolate was produced without forced labor to label their chocolate “slave-labor free.” To forestall such labeling, the chocolate industry agreed to an international protocol that would give chocolate producers, governments, and local farmers four years to curb abusive practices and put together a process of certification. The stories of child slave labor on Côte d’Ivoire cocoa farms hit Cadbury especially hard. While the company sourced most of its beans from Ghana, the association of chocolate with slavery represented a challenge for the…
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning