Bank WF is the one among the largest banks in Country U. The Consumer Financial Protection Bureau charged fine of $185 million for opening a 2.1 million of unauthorized accounts and services for the clients. The bank fired 5,300 employees for the false and illegal opening of accounts. These ethical issues are because of the pressure of the organization. This shows that these illegal activities are arises to achieve the sales target. Evidence proved that these were also approved my many managers. Bank WF fired all these employees without being investigated. An investigation special board committed investigated all the Bank WF employees and the result found that the target can be achieved only by way of cheating. They used whistle blower retaliation to investigate and fire the employees. Late, the CEO of the bank was resigned and replaced by Person T. Because of all these activities the trust among the customers were reduced and it will take time to rebuilt it again by Bank WF. To patch up all these the bank formed all new employees with best internal control and many risk management policies. The bank came up with more innovative services focusing the customer satisfaction. Characters in the case: Bank WF To discuss: The way Bank FW is going to prevent these unethical subcultures from harming its reputation and its brand. Ethical subculture refers to the division of a large culture with ethical values and norms.

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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why? State how you would manage ethical and legal issues in the digital environment.

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Chapter 4, Problem 3SC

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Case summary:

Bank WF is the one among the largest banks in Country U. The Consumer Financial Protection Bureau charged fine of $185 million for opening a 2.1 million of unauthorized accounts and services for the clients. The bank fired 5,300 employees for the false and illegal opening of accounts. These ethical issues are because of the pressure of the organization. This shows that these illegal activities are arises to achieve the sales target. Evidence proved that these were also approved my many managers. Bank WF fired all these employees without being investigated. An investigation special board committed investigated all the Bank WF employees and the result found that the target can be achieved only by way of cheating. They used whistle blower retaliation to investigate and fire the employees. Late, the CEO of the bank was resigned and replaced by Person T.

Because of all these activities the trust among the customers were reduced and it will take time to rebuilt it again by Bank WF. To patch up all these the bank formed all new employees with best internal control and many risk management policies. The bank came up with more innovative services focusing the customer satisfaction.

Characters in the case:

Bank WF

To discuss: The way Bank FW is going to prevent these unethical subcultures from harming its reputation and its brand.

Ethical subculture refers to the division of a large culture with ethical values and norms.

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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why? State how you would manage ethical and legal issues in the digital environment.

James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market. State why the owner is considering using e-marketing. What benefits can e-marketing bring?

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