Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 4, Problem 3DYMP
Summary Introduction
To discuss: The way Person X can incorporate the socially responsible activities to create a positive publicity and to boost the sales.
Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.
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What are the most important ethical considerations that businesses should consider when developing and implementing their corporate marketing strategies? And how can businesses balance the need to generate profits with the responsibility to act ethically and in the best interests of their stakeholders, including customers, employees, and the wider community?
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Chapter 4 Solutions
Marketing
Ch. 4.1 - Prob. 1VCCh. 4.1 - Prob. 2VCCh. 4.1 - Prob. 3VCCh. 4.2 - Prob. 1CCh. 4.2 - Prob. 2CCh. 4.2 - Prob. 3CCh. 4 - Prob. 1DRQCh. 4 - Prob. 2DRQCh. 4 - Prob. 3DRQCh. 4 - Prob. 4DRQ
Ch. 4 - Prob. 5DRQCh. 4 - Prob. 6DRQCh. 4 - Prob. 7DRQCh. 4 - Prob. 8DRQCh. 4 - Prob. 9DRQCh. 4 - Prob. 10DRQCh. 4 - Prob. 11DRQCh. 4 - Prob. 12DRQCh. 4 - Prob. 13DRQCh. 4 - Prob. 14DRQCh. 4 - Prob. 1DYMPCh. 4 - Prob. 2DYMPCh. 4 - Prob. 3DYMPCh. 4 - Prob. 4DYMPCh. 4 - Prob. 1SCCh. 4 - Prob. 2SCCh. 4 - Prob. 3SC
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- Suppose your city is debating a change in policy from illegal use to legalizing recreational use of marijuana and cannabis products. Your local officials ask you to identify the appropriate aspects required to perform a cost- benefit analysis of this policy change. Using the principles of cost-benefit analysis, your local officials need help in identifying and understanding the benefits to consumers, the benefits to producers, total costs to consumers, total costs to producers, total costs from possible externalities, opportunity costs, incommensurable effects and intangible effects. For simplicity, dynamic time effects, which involve discount rates, are ignored. Following the principles of cost-benefit analysis, are the possible positive health effects (a positive externality) accounted for in cost-benefit analyses? O No. The health effects do not factor into cost-benefit analysis. O Yes. The health effects should be estimated but are a transfer and thus ultimately do not count…arrow_forwardWhat are the most common ethical issues and concerns within companies? What factors should be considered in making ethical business decisions for a company?arrow_forwardList 3 steps you can take to be a more conscious consumer and citizen of the planet, and how each of these steps can help mitigate climate change/pollution.arrow_forward
- Discuss the importance of ethics and corporate social responsibility in the business environment. How should businesses integrate ethical considerations into their planning?arrow_forwardWrite down the ethical theories that apply to marketing?arrow_forwardExplain the relationship among profit, business risk, and the satisfaction of customers’ needs.arrow_forward
- How does a company go green can improve its marketing opportunities and sales performance?arrow_forwardWhy is it important for salespeople to maintain ethical behavior?arrow_forwardConduct a CSR assessment for Nestle. Develop the business case for CSR and review their current processes and operations. Select 1 (one) area of focus and identify a minimum of 2 (two) CSR initiative[s] that you will implement for your organization. In this section you must: Clearly identify the initiative chosen and develop the business case for selecting it. Look to your competitors here and determine how you can gain a competitive advantage. Discuss the Key Performance Indicator[s] for each and the measurement methods you will employarrow_forward
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