Business In Action
Business In Action
9th Edition
ISBN: 9780135175477
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 4.1, Problem 2CT
Summary Introduction

To determine: The ways to create a balance between the business needs to inspire employees to compete competitively with the moral need to avoid competing unethically.

Introduction: Business needs are always highly prioritized by companies and various strategies are planned to achieve those needs. The companies must take care that the action plans devised for attaining the end result should not violate the ethical norms.

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