Transportation: A Global Supply Chain Perspective
9th Edition
ISBN: 9781337406642
Author: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
Publisher: Cengage Learning
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Chapter 4, Problem 4SQ
Summary Introduction
To determine: Cost service pricing and its relationship between cost service paring and value-of-service pricing.
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What is the concept of cost-of-service pricing? What is the difference between value-of-service and cost-of-service pricing?
What is cost-of-service pricing? What is the relationship between value-of-service pric- ing and cost-of-service pricing?
How can the three main approaches to service pricing be used to come to a good pricing point
for a particular service?
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Transportation: A Global Supply Chain Perspective
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.Similar questions
- How is value-of-service pricing calculated? Is this price strategy still applicable today?arrow_forwardHow can service providers use pricing strategies to create perceived value for their services and compete in a crowded marketplace?arrow_forwardThinking about the hotel industry, I'm wondering does the hotels use long run pricing or short run pricing in business?arrow_forward
- How does off-peak pricing influence demand forservices?arrow_forwardWhat is the aviation industry's cost structure? How does it stack up against other modes? What impact does this have on pricing, especially for passengers?arrow_forwardHow can a company effectively use dynamic pricing to optimize revenue during peak and off-peak seasons?arrow_forward
- What pricing strategy does a car dealer and an airline use?arrow_forwardPrice strategy is one of important component of service marketing. Why is the pricing of services more difficult than the pricing of goods? Provide an example to support your discussion.arrow_forwardIn terms of pricing principles, why do rental companies often display the retail price alongside the rental price for products they feature?arrow_forward
- why are ethical concerns important issues when designing service pricing and revenue management strategies?arrow_forwardDescribe how marketers manage service differentiation, other than through pricing, and describe an example of a service provider that has successfully differentiated its offering from competitors.arrow_forwardIf an item is particularly valuable to a customer, using customer-based pricing might suggest a price that is higher than the one that would be indicated by use of a standard markup. Describe a situation where the use of customer-based pricing would suggest a price that is lower than the one that would be indicated by use of a standard markup.arrow_forward
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