Transportation: A Global Supply Chain Perspective
9th Edition
ISBN: 9781337406642
Author: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
Publisher: Cengage Learning
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Chapter 4, Problem 3SQ
Summary Introduction
To determine: The value-of-service pricing and determine whether the approach will be valid in the present trends.
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How is value-of-service pricing calculated? Is this price strategy still applicable today?
What is the concept of cost-of-service pricing? What is the difference between value-of-service and cost-of-service pricing?
How can the three main approaches to service pricing be used to come to a good pricing point
for a particular service?
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Transportation: A Global Supply Chain Perspective
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.Similar questions
- How can a company effectively use dynamic pricing to optimize revenue during peak and off-peak seasons?arrow_forwardWhat pricing strategy does a car dealer and an airline use?arrow_forwardWhat is cost-of-service pricing? What is the relationship between value-of-service pric- ing and cost-of-service pricing?arrow_forward
- How can service providers use pricing strategies to create perceived value for their services and compete in a crowded marketplace?arrow_forwardCost plus pricing is a logical method of pricing since it takes into account current demand, perceived value, and competition. TRUE OR FALSE?arrow_forwardHow does the target cost method differ from the cost-plus pricing method? Which would you prefer? Are there any other pricing methods that are appealing to you?arrow_forward
- Lately, customers have become more price conscious, so companies have changed their pricing strategies to emphasize value. Identify the pricing methods adopted by these companies.arrow_forwardWhat type of pricing assessment technique would an organization use to evaluate pricing for proposed new products and services?arrow_forwardWhat is the difference between a Variable Pricing Strategy and a Price Lining Strategy? Under what circumstances would each be used?arrow_forward
- What is the main (most important) way that Cost-Based Pricing is different from Customer Value-Based Pricing? Would the cost of coffee beans purchased by McDonald’s be a Fixed Cost or a Variable Cost?arrow_forwardWhat is the aviation industry's cost structure? How does it stack up against other modes? What impact does this have on pricing, especially for passengers?arrow_forwardWhat is the main (most important) way that Cost-Based Pricing is different from Customer Value Based Pricing? Please use no more than 2 bullet points for your answer.arrow_forward
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