Transportation: A Global Supply Chain Perspective
Transportation: A Global Supply Chain Perspective
9th Edition
ISBN: 9781337406642
Author: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
Publisher: Cengage Learning
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Chapter 4, Problem 1SQ
Summary Introduction

To compare and contract: Pure competition with monopoly from a pricing perspective and determine which one would a shipper and a carrier would prefer.

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Explanation of Solution

There will be a greater number of sellers who would have no impact on prices or supplies, in pure competition. The producers can sell their product at the market price. Monopoly will have the advantage over price to choose their own pricing due to lack of competitors in the market. The shippers would prefer pure competition as it would help in making easier decisions. Carriers would choose monopoly since it gives the advantage of fixing their own pricing.

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