Transportation: A Global Supply Chain Perspective
9th Edition
ISBN: 9781337406642
Author: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
Publisher: Cengage Learning
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Chapter 4, Problem 1.2C
Summary Introduction
Case summary:
The case deals with the medium-sized TL carrier Company MW. The firm faces much demand for east bound shipments. However, there is not enough demand for westbound shipments. Hence, the firm provided large price discount for that shipments to capture the demand of the customers. The case further explains the cost at which the firm is providing services. Once the marketing manager of the firm meets Person D, who is his clients in eastbound shipments. He stated that it is not fair that the firm is providing much discounts to westbound shipments and making money from their own loyal clients in east bound shipments.
To determine: The consequences of considering the comments of Person D.
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Transportation: A Global Supply Chain Perspective
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