Practical Operations Management
Practical Operations Management
2nd Edition
ISBN: 9781939297136
Author: Simpson
Publisher: HERCHER PUBLISHING,INCORPORATED
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Chapter 4, Problem 4P
Summary Introduction

Interpretation:Describing the time of choosing quantitative forecasting model approach or qualitative approach for short term decision making or long term decision making.

Concept Introduction:Forecasting refers to future event anticipation process and forecast can be done by numerous method depending upon past performance of the entity which is in similar operation. There by forecast is result of calculation made with available information of the operation.

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1) View the video What is Operations Management  (14.01 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapters 1 and/or 2) after watching this video. (https://www.viddler.com/embed/d01189e1)       Note: As a rough guideline, please try to keep the written submission to one or two paragraphs.       2) View the video What McDonald’s is serving up at its new CosMc’s Chain (3.42 mins, Ctrl+Click in the link), and answer the following questions: (https://www.youtube.com/watch?v=k7ojpUzE8q4)       i) From a strategic perspective, why do you think McDonald’s is opting for this new chain rather than trying to launch the new menu in its existing restaurants?   ii) What factors do you think in McDonald’s external and internal environments are driving its decision to open the CosMc’s locations?   iii) How do you think this format will improve McDonald’s profit margin as compared to its regular fast-food restaurants?       Note: As a…
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