The marketers are often interested in gathering much useful data as possible regarding the preferences, trends, and likes. The social media T, F, I, web activity, and many blog sites are the gold mines for the marketers. Every access points develop information, which could be combined and utilized to a competitive advantage of a company that permits the firms to know the present trend in the market place. To discuss: Whether Person X has plans to alter the online habits, and whether he has concern over his digital footprint and data trail that was left behind.

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Chapter 4, Problem 4.10AC

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The marketers are often interested in gathering much useful data as possible regarding the preferences, trends, and likes. The social media T, F, I, web activity, and many blog sites are the gold mines for the marketers. Every access points develop information, which could be combined and utilized to a competitive advantage of a company that permits the firms to know the present trend in the market place.

To discuss: Whether Person X has plans to alter the online habits, and whether he has concern over his digital footprint and data trail that was left behind.

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