MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 3QA
Summary Introduction
To determine: Concept of customer insight and the role it plays in
Introduction: The concept of customer insight is very significant in establishing a profitable market. The marketing companies use the behavior of purchasing to analyze the on-going trend.
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How to design a customer-driven marketing strategy?
What are the stages to design a customer-driven Marketing Strategy?
Develop a business model and design a customer-driven
marketing strategy for this business focusing on the following
thematic areas:
1. Identifying the market and motivating why you selected
that particular market
2. Identify a need and motivate why it is a demand
3. What is your value proposition and why?
4. Motivate your strategy for customer attraction, retention,
satisfaction and delight
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MARKETING:REAL PEOPLE,REAL CHOICES
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