MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 2QA
Summary Introduction
To Explain:Therole of marketing decision support system (MDSS) in providing the information to marketers.
Introduction: Marketing decision support system is an interactive software that works on marketing information system data to critically analyze them and allows the marketing managers to conduct their own analysis.
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MARKETING:REAL PEOPLE,REAL CHOICES
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