MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 13QA
When we consider data quality, what are the differences among validity, reliability, and representativeness? How can you know the data have high levels of these characteristics?
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What steps must a business take to implement a program of social responsibility? Provide an example of a business who has done so.
A service that I use often is Apple music, which is a subscription-based music streaming service. It allows users to stream millions of songs from artist all over the world. Apple music targets music enthusiasts who prioritize having access to vast music library and high-quality audio. Apple Music also targets students and young adults who are looking for affordable and on demand music streaming options. I believe the younger adults offer the most capacity for growth because a lot of the music today is created for the younger adults this is why apple music offers a student plan targeting the younger demographic. Spotify is Apple Music's biggest competitor, and it holds a much greater market share than Apple Music. Apple Music is very appealing to Apple users, so I believe as apple users increase so will the popularity of this service.
Propose one primary research opportunity this summary could use to fill in the gaps of this research with justification.
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MARKETING:REAL PEOPLE,REAL CHOICES
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