MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 13QA
When we consider data quality, what are the differences among validity, reliability, and representativeness? How can you know the data have high levels of these characteristics?
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Chapter 4 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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