MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 6QA
Summary Introduction

To determine:Thetechniques used by marketers to gather data in exploratory research and theirusefulness.

Introduction: Exploratory research refers to more rigorous studies that are carried on to get new ideas, new strategies and opportunities. It is a technique to get a new insight into a market and for the future. It provides new and advanced solutions to solve the prevailing problems.

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What techniques can marketers use to gather data inexploratory research? How is this type of data collection useful?
What are the factors that need to be considered by marketers while creating a research design?
Observational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?
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