MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 6QA
Summary Introduction
To determine:Thetechniques used by marketers to gather data in exploratory research and theirusefulness.
Introduction: Exploratory research refers to more rigorous studies that are carried on to get new ideas, new strategies and opportunities. It is a technique to get a new insight into a market and for the future. It provides new and advanced solutions to solve the prevailing problems.
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What techniques can marketers use to gather data inexploratory research? How is this type of data collection useful?
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MARKETING:REAL PEOPLE,REAL CHOICES
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
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