OM (with OM Online, 1 term (6 months) Printed Access Card)
OM (with OM Online, 1 term (6 months) Printed Access Card)
6th Edition
ISBN: 9781305664791
Author: David Alan Collier, James R. Evans
Publisher: Cengage Learning
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Chapter 4, Problem 1CQD
Summary Introduction

Interpretation:Comparing the radio-frequency identification (RFID) vs. bar coding.

Concept Introduction:Radio-frequency identification is a form of data transformation through wireless non-contact use of radio frequency waves. Bar coding on the other hand is a technology that can be used to collect data rapidly and accurately through different company operations.

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About the Assignment In this course, you learned how a business chooses a positioning strategy in the marketplace and focuses on these areas by evaluating management's use of production types, creating effective productivity, and analyzing the competitiveness of production. Now you will choose a retail organization and propose a positioning marketing strategy that analyzes the organizational management decisions related to any competitiveness of cost, quality, flexibility, speed, innovation, and/or service. Prompt Choose an organization that focuses on one of these areas in the market: competitiveness of cost, quality, flexibility, speed, innovation, and/or service. An example would be choosing ALDI or LIDL. Their cost marketing positioning strategy is providing customers with international goods for a lower price and, in turn, saving business fees by not providing bagging products for free. (This is just an example. Do not use this example for your project.) Use the following steps…
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