EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780100665934
Author: BOVEE
Publisher: YUZU
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Chapter 4, Problem 19LOC
Summary Introduction

To determine:

Importance of storytelling.

Introduction:

Initiative is about making change, and each association is in a consistent condition of progress. The part of the communication leader is to set up the association for change. Key utilization of narrating is a compelling way, when done ideal, to help cement individuals' help for the change. Story telling is a new tool that helps to make a change in an organization in an interesting manner.

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