EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780100665934
Author: BOVEE
Publisher: YUZU
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Chapter 4, Problem 4.13E
Summary Introduction

To determine:

How to assess what the audience needs to know and how to determine ethical choices?

Introduction:

Assessing what the audience needs to know is important in any business message. The information should be limited to what is needed and it shouldn’t be insufficient or in excess. Being ethical means to conform to the usual code of conduct that is accepted as general behavior within the society in which one is currently living in.

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