EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780100665934
Author: BOVEE
Publisher: YUZU
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Chapter 4, Problem 17LOC
Summary Introduction

To determine:

Writing style of a message.

Introduction:

Direct approach is to state the main idea first and give evidence. Here you fixate the mind of audience to the main idea

Indirect approach is showing the evidence and deriving the main idea, and here the audience will also build their own perception while reading the evidence.

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