EBK ESSENTIALS OF MIS,
EBK ESSENTIALS OF MIS,
13th Edition
ISBN: 8220106778494
Author: LAUDON
Publisher: PEARSON
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Chapter 4, Problem 18MLM

Explanation of Solution

Digital technology trends:

Following are the five digital technology trends that raise ethical issues for business firms and managers.

1. Citizen AI: Incresing AI to help business firms and society

  • Artificial Intelligence (AI) raises in its abilities, so does its effect on public’s lives. So, the users want to explain, direct and offer limits for the AI system.
  • Business firms and managers are watching to exploit on Artificial Intelligence’s latent; therefore, they should recognize this effect.
  • Artificial Intelligence will not simply capable to scale operations, but also adjust to new requirements through response loops from other organized prototypes.
  • It is the duty of technical experts (that is business firms and managers). Still, the report describes the choice of the numerous types of learning that descent under the AI group.
  • Talking Advertisements, a digital technology specifying in mass-scale programmatic media trade.

Example:

  • Alon Braun is the advertising technology professional, the CEO, established a media BI Artificial Intelligence (AI) system named “1NMAN”.
  • He says, the system is trained with the business firm’s primary values before determining on the precise media buy station.

2. Extended Reality: The end of distance

  • Virtual and improved reality technologies are changing the way business firms and managers live and work.
  • This technology eliminating the space between business firms, managers, information, and practices.
  • The report described through immersive practices, businesses may beat capability in thousands of talents from anywhere in the world.
  • Through applications and business firms, immersive practices are forceful business firms to not simply contemplate differently about what is probable, however also to generate innovative answers that avoid the distance-based tasks they face today.

Example:

  • BMW delivers an AR-driven examination of its models. This technology permits business firms and managers (that is people) to get inside the car to experience what it sensations identical to driven one.
  • That gives an expressive association that no other expertise or marketing method has been capable to transport. There are infinite presentations for advertising with this technology.

3. Data Veracity: The importance of trust

  • Business firms and managers face different kind of liability by altering themselves to track on data...

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