
Concept explainers
Consider the following actual and
DAY | ACTUAL DEMAND | FORECAST DEMAND |
Monday | 88 | 88 |
Tuesday | 72 | 88 |
Wednesday | 68 | 84 |
Thursday | 48 | 80 |
Friday |
The forecast for Monday was derived by observing Monday’s demand level and setting Monday’s forecast level equal to this demand level. Subsequent forecasts were derived by using exponential smoothing with a smoothing constant of 0.25. Using this exponential smoothing method, what is the forecast for Big Mac demand for Friday?

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