OPERATIONS MANAGEMENT IN THE SUPPLY CHAIN: DECISIONS & CASES (Mcgraw-hill Series Operations and Decision Sciences)
OPERATIONS MANAGEMENT IN THE SUPPLY CHAIN: DECISIONS & CASES (Mcgraw-hill Series Operations and Decision Sciences)
7th Edition
ISBN: 9780077835439
Author: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
Publisher: McGraw-Hill Education
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Chapter 4, Problem 10DQ
Summary Introduction

To explain: The techniques that can be utilized to achieve mass customization in practice.

Introduction:

Mass customization:

It is a marketing and manufacturing technique that combines the personalization and flexibility of custom-made products with low unit costs. These are products that are made-to-order.

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Which are the three forms of mass customization?
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