Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
bartleby

Concept explainers

Question
Book Icon
Chapter 3.9, Problem 1LO
Summary Introduction

To discuss: The four dimensions of social responsibility

Social responsibility refers to accepting a commitment to give equal importance to the consumers’ satisfaction, profits, social well-being in determining the performance of the firm.

Expert Solution & Answer
Check Mark

Explanation of Solution

Diagrammatic representation:

Contemporary Marketing, Chapter 3.9, Problem 1LO

Figure (1)

Philanthropic refers a company to be a good citizen. That is, they need to improve the quality of the consumers’ life by contributing resources.

Ethical refers to be ethical that is to avoid the harmful practices, obligation to work or do the right thing.

Legal refers to obey the laws

Economic refers to be profitable

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
WHAT ARE THE KEY ISSUES AND KEY PRINCIPLES OF SOCIAL RESPONSIBILITY?
Create your model of Social Responsibility and discuss its application.
What are the five driving forces of corporate social responsibility and explain is the most important force out of these?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College