Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 3.3, Problem 1LO
Summary Introduction

To discuss: The four types of government regulations which affect the marketing practice.

Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants of the consumers.

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What is the difference between government regulation and self regulation?
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