Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Book Icon
Chapter 3.4, Problem 1LO
Summary Introduction

To discuss: The regulatory forces which influence the marketing environment.

Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants of the consumers.

Blurred answer
Students have asked these similar questions
Define marketing and outline the steps in the marketing process
Identify the fundamental principles of marketing and demonstrate how the steps in the marketing process can contribute to successful business practice.
Explain the role of a marketing plan as a guiding document for marketing activities
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning