Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4.1, Problem 1LO
Summary Introduction
To identify: The 5 opportunities offered by digital marketing.
Digital marketing is the process of using digital tools such as advertisment, internet, social media, and search engine to reach its local customers and global customers.
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Contemporary Marketing
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