Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 4.1, Problem 1LO
Summary Introduction
To identify: The 5 opportunities offered by digital marketing.
Digital marketing is the process of using digital tools such as advertisment, internet, social media, and search engine to reach its local customers and global customers.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Summarize the growth andimportance of digital marketing.
What are the two advantages and disadvantages of Digital Marketing ?
What are the components of a digital marketing strategy?
Chapter 4 Solutions
Contemporary Marketing
Knowledge Booster
Similar questions
- what is digital marketing creation? Explain and discuss the objectives of digital marketing creation and list and describe 4 ways digital marketing creation adds value to the successful development of businesses and organizationsarrow_forwardWhat role does digital marketing play in modern marketing strategies?arrow_forwardIdentify legal and ethical considerations in digital marketing.arrow_forward
- Discuss the challenges facing companies as they attempt to implement digital marketing strategiesarrow_forwardRecognize and understand the components of a digital marketingstrategy.arrow_forwardAnalyse the digital marketing technology landscape and evaluate the most important digital element in the landscape.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning