Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4.2, Problem 1LO
Summary Introduction
To identify: The 4 major tyes of
Business to business marketing is the transaction that happens between the businesses or organizations. In this type of marketing there is no connection between the company and individual customers. It is also called as B to B marketing.
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