Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4.6, Problem 1LO
Summary Introduction
To identify: The different methods for measuring the effectiveness of an e-commerce website.
The process of buying and selling of goods through online is known as e-commerce. It is also known as electronic commerce.
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Conduct research to identify a company that has gone beyond e-commerce to develop an e-business environment via the use of information technology and networks to carry out business-related activities and operations. Describe briefly the scope of the company's e-business activities.
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Explore the concept of Content Management Systems (CMS) and their role in website outsourcing. How do CMS platforms impact the development and management of websites?
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Contemporary Marketing
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- Find a company that has gone beyond e-commerce to establish an e-business environment for business-related tasks utilizing information technology and networks. Explain the company's e-business.arrow_forwardExplain the concept of Content Management Systems (CMS) and how they facilitate website management.arrow_forwardProvide an explanation for the role that search engines and online directories play in online business, providing at least three specific examples.arrow_forward
- Find a company that has gone beyond e-commerce to build an e-business environment in which to carry out business-related activities and functions utilising information technology and networks. In a few words, describe the company's e-business functions.arrow_forwardIdentify the objectives pursued by five of these websites. The topics of interest include e-commerce, portals, content aggregation, and website creation and management?arrow_forward1) What is the difference between a manufacturing business, a service business, and a marketing intermediary? 2) What are the four major factors contained in the definition of e-business?arrow_forward
- Discuss the role of a content delivery network (CDN) in improving website performance. How do CDNs optimize content delivery?arrow_forwardHow does outsourcing affect website security, and what measures can be taken to mitigate potential risks?arrow_forwardAnalyze the risks and challenges associated with outsourcing website security and data protection. Provide strategies that businesses can employ to mitigate these risks when outsourcing their website security.arrow_forward
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