Using MIS (10th Edition)
Using MIS (10th Edition)
10th Edition
ISBN: 9780134606996
Author: David M. Kroenke, Randall J. Boyle
Publisher: PEARSON
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Chapter 3.8, Problem 3.3ARQ
Program Plan Intro

Competitive Strategy:

The organization replies the structure of the industry by choosing a competitive strategy. It is a long term plan for a company to gain the profit over the other competitive industry. It plays major role when the company is providing similar products like other vendor.

The four competitive strategies defined by Porter are,

  • Lowest cost across the industry
  • Better product/service across the industry
  • Lowest cost within an industry segment
  • Better product/service within an industry segment.

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