MANAGEMENT INFORMATION SYSTEMS
15th Edition
ISBN: 9780134640037
Author: LAUDON
Publisher: PEARSON
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Chapter 3.3, Problem 2.1CQ
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Competitive strategies
- Nike is using product differentiation; focus on market niches, and to strengthen customer intimacies for enhancing its competitive strategies against its competitors.
- Nike has increased switching costs for its customers by embedding so much technology in its products that are interconnected to each other.
- Nike has a great deal of product differentiation that keeps customers coming back for more and better products...
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