MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Question
Chapter 3.2, Problem 3C
Summary Introduction
Case summary:
Company V is a car manufacturing company that has marketed the low carbon emission vehicles. The company has utilized a “defeat device” in the software in order to change the performance of the vehicle. This software made the cars to provide a lesser performance and has released less emissions. The lower performance by the cars made people to file suit against the company. The action by the company have broken down the trust of the customer.
Characters in the case:
Company V
To discuss: The way Company V has to change their marketing strategies in order to cope up with their reputation.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Section B: Evidence based management exercise
Read the following article and answer the questions listed in order to analyse it. You should adopt a critical thinking approach in viewing the case from sensemaking, CSR, evidence-based management and ethical considerations.
Italy makes health COVID ‘green pass’ mandatory for big events - and for pizza
Rome
Italy significantly ramped up pressure on its unvaccinated population, announcing that a digital or printed health pass would be necessary for a range of everyday leisure activities from theatregoing to dining indoors.
The nation is essentially betting that it can revive its slowing vaccination campaign - and avoid future, onerous restrictions - by creating heavy incentives for inoculation.
Though technically the pass can be obtained with proof of antibodies or from a recent negative coronavirus test, those paths are far less straightforward than getting vaccinated. And in an evening news conference, Italian Prime Minister…
Special Order Earth Baby Inc. (EBI) recently celebrated its 10th anniversary. The companyproduces organic baby products for health-conscious parents. These products include food,clothing, and toys. Earth Baby recently introduced a new line of premium organic baby foods.Extensive research and scientific testing indicate that babies raised on the new line of foodswill have substantial health benefits. EBI is able to sell its products at prices higher than thosecharged by its competitors because of its excellent reputation for superior products. EBI distributesits products through high-end grocery stores, pharmacies, and specialty retail baby stores.Joan Alvarez, the founder and CEO of EBI, recently received a proposal from an old businessschool classmate, Robert Bradley, the vice president of Great Deal Inc. (GDI), a large discountretailer. Mr. Bradley proposes a joint venture between his company and EBI, citing the growingdemand for organic products and the superior distribution…
In late September 2015, Volkswagen found itself in the midst of a firestorm. The company, which captures 70 percent of the U.S. diesel-powered passenger-car market, was caught cheating on diesel emissions tests. Over the past many years, Volkswagen had installed software on more than half a million diesel cars in the United States—and roughly 10.5 million more worldwide—that detected when the cars were undergoing emissions tests and triggered so-called “defeat devices” that temporarily switched operating modes and allowed them to pass the tests. VW diesel autos were found to actually be emitting up to 40 times the allowable levels of nitrogen oxide pollutants. Volkswagen has long pitched its diesel cars as efficient, nonpolluting vehicles. But in 2008, when U.S. rules on diesel exhaust became stricter, VW faced difficulties meeting the new standards and living up to its “clean diesel” advertising promises and image. So, under competitive pressures, it covertly installed the secret…
Knowledge Booster
Similar questions
- Regarding the Volkswagen emissions scandal, please respond to the following questions: What led to the scandal?How did it happen?Why was the "cheating" carried out?Who was injured?Who gained?How was it possible that such a thing could happen? What steps have been taken to remedy the situation?Have customers forgiven the corporation for its actions?What steps has the business taken to ensure that similar problems won't occur again?Did rival businesses commit the same "cheating"?What else, aside from penalties and jail time, can be done to discourage businesses from acting in this way?arrow_forwardIn light of the above case study identify the pros and cons of E-learning that most higher education institutions had to fully incorporate in their institutions to resume with their academic duties during the COVID 19 pandemic. detail answer .....arrow_forwardA food manufacturer is relocating operations to a facility where the product may come into contact with peanuts. Although this manufacturer has never marketed its product as peanut free, the CEO is aware that, amongst parents of children with peanut allergies, their company's product is considered safe. The CEO is aware that this may raise ethical concerns. The CEO is operating at which level of ethical assessment?arrow_forward
- What can managers do to enhance corporate social responsibility? When there is unable to retain customersarrow_forwardWhen police set up sobriety checkpoints, they aim to lessen drunk driving and save lives. While not required, the makers of apps that help users navigate around the checkpoints have complied with government and consumer group requests for them to cease operating their apps. After studying about ethics and social responsibility, which statement applies to this situation? Multiple Choice App developers no longer operating are acting philanthropically toward government. App developers that keep operating are showing corporate social responsibility because they demonstrate a primary concern for their investors. App developers that keep operating are acting both legally and ethically. Laws represent the minimum guidelines that companies must follow, whereas a company's ethical stantim may venture beyond the minimum level of compliance.arrow_forwardBecause Uber is so popular and the business model is being expanded to other industries, should there be regulation to develop compliance to protect competitor and consumer?arrow_forward
- Give a brief summary of Regional, National and International laws dealing with Engineering Ethics.arrow_forwardHyundai is offering to pay more than $85 million to settle a class-action lawsuit that was filed after the Korean automaker overstated the horsepower of Hyundai and Kia cars exported to the U.S. Plaintiffs in the suit are roughly 840,000 consumers who bought 1996 to 2002 model year vehicles. Hyundai has admitted overstating engine power by as much as 10%. Company officials say it was an oversight, that they miscalculated the effect of U.S. anti-pollution devices. The miscalculations affected about 1.3 million cars, of which 400,000 were misstated by more than 4 percent. The company estimates that the average misstatement among all 1.3 million vehicles was 4.6 horsepower. Hyundai originally offered to provide extended warranties and roadside assistance plans to affected consumers. It attempted to downplay the seriousness of the mistakes, saying that customers who buy Hyundai are not primarily interested in horsepower. "As you may know, horsepower is not a major reason for buying Hyundai…arrow_forwardIdentify two benefits of a. Company following a policy of corporate Social Responsibility?arrow_forward
- For the scenario below, determine the legality of the company's actions. Wreckorp wants to maintain an exclusivity image for its product line of sports equipment. It limits its distribution to 100 stores in each region. Impossible to determine legality based on the information provided Strictly Legal Strictly Illegalarrow_forwardDQ3: Corporate Ethics: Discuss the situations in which the corporate entity should be disregarded. Describe any situations they know of in which the behavior of a company was so socially repugnant that the owners should have been held personally liable. Is it easier to start a business in “virtual” space than in “real” space? Is it less (or more) expensive? What are the applicable laws? Perhaps most important from a business person’s perspective, is it possible to turn a profit? How? Are there different considerations for choosing an organizational form for doing business on the Net than there are for doing business elsewhere? If so, what are they? What legal principles and laws apply to online sexual harassment in the workplace? How might employee cyberstalking be prevented, both from a legal and a practical point of view?arrow_forward1.Health and safety hazards on your job? 2.Role of OSHA in preventing occupational injury and illness 3. Role of the legal system in preventing occupational injury and illnessarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning