MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Question
Chapter 3, Problem 5DRQ
Summary Introduction
To discuss: The ways income, discretionary income and disposable income affect
Income is the revenue a business acquires from selling its products and services or the cash a person gets in pay for their work, services, or investments.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Explain how do wealth and consumer credit affect consumer buying power ?
Discuss why the 3 economic areas of consumers inflation, income and recession are of greatest concern to most marketer's?
Would personal income, disposable income, or discretionary income be the of the greatest interest to marketers?
Knowledge Booster
Similar questions
- What are the Social Influences on Consumer Buying Decisions?arrow_forwardDo various demographic or social-strata groups (age, gender, urban/suburban/rural, occupation, income, education) differ in their consumption of our product?arrow_forwardDiscuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?Why should marketers pay close attention to the cultural environment?arrow_forward
- The family is the most important social institution for many consumers, strongly influencing values, attitudes, self-concept, and buying behavior. Explain with an example?arrow_forwardIn Buddhist ethics, one of the Four Noble Truths is "suffering ceases when attachment to desire ceases." How does this specific noble truth square (or not) with capitalism, which is based on meeting the needs (and desires?) of consumers?arrow_forwardWhat is buyer’s market?arrow_forward
- Identify and describe the social factors that influence the consumer decision process. Provide an example of how each of these might influence the purchase of the necessary products and services for a family vacation.arrow_forwardUsing information from various sources (internet, press, TV, radio etc), analyze how consumer behaviour (shopping habits, influences, patterns etc) will be shaped in the futurearrow_forwardWhat does Consumer buying behavior refer to?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios