MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 3.2, Problem 1C
Summary Introduction
Case summary:
Company V is a car manufacturing company that has marketed the low carbon emission vehicles. The company has utilized a “defeat device” in the software in order to change the performance of the vehicle. This software made the cars to provide a lesser performance and has released less emissions. The lower performance by the cars made people to file suit against the company. The action by the company have broken down the trust of the customer.
Characters in the case:
Company V
To discuss: The ways Company V have ignored the
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Section B: Evidence based management exercise
Read the following article and answer the questions listed in order to analyse it. You should adopt a critical thinking approach in viewing the case from sensemaking, CSR, evidence-based management and ethical considerations.
Italy makes health COVID ‘green pass’ mandatory for big events - and for pizza
Rome
Italy significantly ramped up pressure on its unvaccinated population, announcing that a digital or printed health pass would be necessary for a range of everyday leisure activities from theatregoing to dining indoors.
The nation is essentially betting that it can revive its slowing vaccination campaign - and avoid future, onerous restrictions - by creating heavy incentives for inoculation.
Though technically the pass can be obtained with proof of antibodies or from a recent negative coronavirus test, those paths are far less straightforward than getting vaccinated. And in an evening news conference, Italian Prime Minister…
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In late September 2015, Volkswagen found itself in the midst of a firestorm. The company, which captures 70 percent of the U.S. diesel-powered passenger-car market, was caught cheating on diesel emissions tests. Over the past many years, Volkswagen had installed software on more than half a million diesel cars in the United States—and roughly 10.5 million more worldwide—that detected when the cars were undergoing emissions tests and triggered so-called “defeat devices” that temporarily switched operating modes and allowed them to pass the tests. VW diesel autos were found to actually be emitting up to 40 times the allowable levels of nitrogen oxide pollutants. Volkswagen has long pitched its diesel cars as efficient, nonpolluting vehicles. But in 2008, when U.S. rules on diesel exhaust became stricter, VW faced difficulties meeting the new standards and living up to its “clean diesel” advertising promises and image. So, under competitive pressures, it covertly installed the secret…
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