MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Question
Chapter 3.2, Problem 1C
Summary Introduction
Case summary:
Company V is a car manufacturing company that has marketed the low carbon emission vehicles. The company has utilized a “defeat device” in the software in order to change the performance of the vehicle. This software made the cars to provide a lesser performance and has released less emissions. The lower performance by the cars made people to file suit against the company. The action by the company have broken down the trust of the customer.
Characters in the case:
Company V
To discuss: The ways Company V have ignored the
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Section B: Evidence based management exercise
Read the following article and answer the questions listed in order to analyse it. You should adopt a critical thinking approach in viewing the case from sensemaking, CSR, evidence-based management and ethical considerations.
Italy makes health COVID ‘green pass’ mandatory for big events - and for pizza
Rome
Italy significantly ramped up pressure on its unvaccinated population, announcing that a digital or printed health pass would be necessary for a range of everyday leisure activities from theatregoing to dining indoors.
The nation is essentially betting that it can revive its slowing vaccination campaign - and avoid future, onerous restrictions - by creating heavy incentives for inoculation.
Though technically the pass can be obtained with proof of antibodies or from a recent negative coronavirus test, those paths are far less straightforward than getting vaccinated. And in an evening news conference, Italian Prime Minister…
Special Order Earth Baby Inc. (EBI) recently celebrated its 10th anniversary. The companyproduces organic baby products for health-conscious parents. These products include food,clothing, and toys. Earth Baby recently introduced a new line of premium organic baby foods.Extensive research and scientific testing indicate that babies raised on the new line of foodswill have substantial health benefits. EBI is able to sell its products at prices higher than thosecharged by its competitors because of its excellent reputation for superior products. EBI distributesits products through high-end grocery stores, pharmacies, and specialty retail baby stores.Joan Alvarez, the founder and CEO of EBI, recently received a proposal from an old businessschool classmate, Robert Bradley, the vice president of Great Deal Inc. (GDI), a large discountretailer. Mr. Bradley proposes a joint venture between his company and EBI, citing the growingdemand for organic products and the superior distribution…
Regarding the Volkswagen emissions scandal, please respond to the following questions:
What led to the scandal?How did it happen?Why was the "cheating" carried out?Who was injured?Who gained?How was it possible that such a thing could happen? What steps have been taken to remedy the situation?Have customers forgiven the corporation for its actions?What steps has the business taken to ensure that similar problems won't occur again?Did rival businesses commit the same "cheating"?What else, aside from penalties and jail time, can be done to discourage businesses from acting in this way?
Knowledge Booster
Similar questions
- In light of the above case study identify the pros and cons of E-learning that most higher education institutions had to fully incorporate in their institutions to resume with their academic duties during the COVID 19 pandemic. detail answer .....arrow_forwardA food manufacturer is relocating operations to a facility where the product may come into contact with peanuts. Although this manufacturer has never marketed its product as peanut free, the CEO is aware that, amongst parents of children with peanut allergies, their company's product is considered safe. The CEO is aware that this may raise ethical concerns. The CEO is operating at which level of ethical assessment?arrow_forwardWhat can managers do to enhance corporate social responsibility? When there is unable to retain customersarrow_forward
- When police set up sobriety checkpoints, they aim to lessen drunk driving and save lives. While not required, the makers of apps that help users navigate around the checkpoints have complied with government and consumer group requests for them to cease operating their apps. After studying about ethics and social responsibility, which statement applies to this situation? Multiple Choice App developers no longer operating are acting philanthropically toward government. App developers that keep operating are showing corporate social responsibility because they demonstrate a primary concern for their investors. App developers that keep operating are acting both legally and ethically. Laws represent the minimum guidelines that companies must follow, whereas a company's ethical stantim may venture beyond the minimum level of compliance.arrow_forwardOutline the main points of the Volkswagen (VW) emissions scandal.arrow_forwardGenetically modifying seeds to produce herbicide-resistant plants that increase crop yields has revolutionized modern agriculture. However, genetically modified organisms (GMOs) have come under fire in recent years, with consumer groups calling for mandatory GMO labeling on all food packages that contain GMO ingredients. GMO labeling laws have been in force in the European Union and other countries for several years, but the threat to the U.S. food industry is only now surfacing. Although bills requiring GMO labeling have been introduced in many state legislatures, Vermont is the only state where such a law has so far withstood the first round of legal battles from the industry. Leading chemical companies, including Monsanto, BASF, and DuPont, are the world’s largest suppliers of seeds that grow the food that feeds the world. To counter the GMO labeling threat, they now are turning to mutagenesis as an alternative technique to create herbicide-resistant crops. Mutagenesis mimics the…arrow_forward
- should the Environmental Protection Agency (EPA) consider costs when it regulates emissions from power plants?arrow_forwardComplete an environmental analysis of the first solar comapany using the PESTELE model. Explain how each component in the model affects the company. note: Last E stand for ethicsarrow_forwardWhat unethical business practices were involved in the Wells Fargo incident? Give examples and demonstrate detailed ethical reasoning using ethical reasoning and relevant factual informationarrow_forward
- VW Cheats on Emissions Testing Up until late 2015, Volkswagen AG (VW) was the second largest carmaker in the world, with its 590,000 employees producing nearly 41,000 vehicles per day. At that time, the company's prospects seemed bright, with many of its 12 subsidiaries, such as Audi, Bentley, Bugatti, Ducati, Lamborghini, Volkswagen Passenger Cars, and Volkswagen Commercial Vehicles, performing well. A central question of this scandal—whether VW's top management knew of the deception—remains. However, many critics claim that the multibillion dollar emissions cheating scandal shows that at the very least, the VW engineers who created and installed the software did not believe company management expected them to act with integrity. If they had, VW would not have cheated and would not be in this mess. Critical Thinking Questions 1. VW has blamed a small group of engineers for the misconduct and claims that members of its management board did not know of the decade-long deception.…arrow_forwardBecause Uber is so popular and the business model is being expanded to other industries, should there be regulation to develop compliance to protect competitor and consumer?arrow_forwardThe retail giant Walmart is trying to compel its suppliers to “go green” as part of its efforts to build a more environmentally sustainable global supply chain. As it did with promoting EDI and RFIDs in the early stages of those technologies, Walmart is leading the curve with its sustainability efforts. On an occasion, Walmart’s CEO, Lee Scott, told a large gathering in China, “A company that cheats on overtime and on the age of its labor, that dumps its scraps and chemicals into our rivers, that does not pay its taxes or honor its contracts—will ultimately cheat on the quality of its products. And cheating on the quality of products is the same as cheating on customers. We will not tolerate that at Walmart.” As part of this initiative, Walmart will survey its 100,000 global suppliers and ultimately create a “sustainability product index,” which will allow the company to evaluate suppliers on their sustainability efforts. Suppliers anxious to keep Walmart as a customer will be…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
