MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
Question
Book Icon
Chapter 3.1, Problem 2VC
Summary Introduction

Case summary: Technological powers are approaching for fresher and better items, and tech organizations should continually seek after product improvement to contend adequately against one another. Thus, the tech condition has turned out to be exceptionally forceful with firms making a huge effort to secure their patents.

A patent rewards an innovator for another creation or innovation by giving the trend-setter the sole rights to create and sell that item for a long time. As this case illustrates, protected innovation is not generally a simple way to explore, particularly for worldwide organizations who work in nations with various laws.

To discuss: The ways technological factors impact Company SN and Company AL protecting the intellectual property.

Characters in the case: Company SN and Company AL.

Competition is the contention between organizations selling comparative items and services with the objective of accomplishing revenue, profit and market growth share.

Blurred answer
Students have asked these similar questions
What are Intellectual Property Rights (IPRs) and why are they important in today's knowledge-based economy?
Why did Congress enact the Sarbanes-Oxley Act? Who is it supposed to protect and/or regulate?
Intellectual property (IP) describes intangible personal property created by human intelligence, such as ideas, inventions, slogans, logos, and processes.   What are the four most common forms of IP? How does an entrepreneur potentially use these to protect their business?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning