MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
Question
Book Icon
Chapter 3, Problem 1QA
Summary Introduction

To define: Meaning of marketing plan and difference between marketing plan and business plan.

Introduction: Marketing plan means the outline of objective and strategy that will define the marketing environment. Marketing plan outlines the plan till the product reaches final consumers.

Expert Solution & Answer
Check Mark

Answer to Problem 1QA

Marketing plan means outline of the marketing environment through which product will go on. Marketing plan is made for the process the product will be sold and business plan is made like how the product will reach to its final consumers.

Explanation of Solution

Given information:

Meaning of marketing plan and difference between marketing plan and business plan.

Marketing plan means the outline of objective and strategy that will define the marketing environment. Marketing plan is made when the product is ready to be sold in market, the way it will be presented to consumers, etc.

Marketing plan works on particular way to sell the product but business plan works on whole process from selecting raw material till it reaches final consumers. Business plan is made to outline the whole journey of a particular product or services.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
what is the importance of marketing strategy despite of having business plan?
In a typical business, who do you think should be responsible for putting together the marketing plan? The marketing manager? The owner? The general manager? Others?
How does an organization involve different stakeholders in the planning process to ensure diverse perspectives and buy-in?