MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 3, Problem 10QA
Summary Introduction
To define: Meaning of return on marketing investment and explanation for considering marketing as an investment instead of an expense that affects a firm.
Introduction: Market planning means the process used to define the aim of the company’s way to market their product or services. The process used for gathering the strategies that the company will use and tactics to achieve them.
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Chapter 3 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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