Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Question
Chapter 3, Problem 16DRQ
Summary Introduction
To discuss: The ways cultural values are changing and marketing responding to them.
Cultural diversity is the nature of assorted or various cultures, rather than monoculture, as in the worldwide monoculture, or a homogenization of societies, similar to civilizing rot.
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Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
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