Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Question
Chapter 3, Problem 1DRQ
Summary Introduction
To discuss: The reasons on why environmental scanning and examination is significant to marketers.
Environmental scanning is the procedure of gathering data about occasions and their connections inside an organization's interior and exterior situations.
Expert Solution & Answer
Explanation of Solution
The reasons on why environmental scanning and examination is significant to marketers are as follows:
It is essential to marketers since the two of them impact the organization's procurement of information sources and outputs either legitimately or in any other way. To supervise changes in outside powers that has impact on the organization marketers should rehearse environmental scanning and analysis.
Understanding the present condition of the marketing condition and perceiving the dangers and opportunities emerging from changes inside it help marketing managers evaluate the performance of current marketing efforts and create marketing strategies for the future operations.
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Chapter 3 Solutions
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