Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
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Chapter 3, Problem 10DRQ
Summary Introduction

To discuss: The goals of FTC and the ways if affects marketing activities.

Regulatory forces in the marketing condition that rely upon different government administrative offices that effect how an organization works every day.

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