Chapter 3, Problem 15AA

Solution

Goal of competitive advertising and informative advertising is to be explained.

Competitive Advertising : Competitive advertising is an advertising that try to convince the customers or consumers that their product is different and much better than the other competitors in the market. Companies use this advertising to gather more customers from their competitor or to keep the customers they already have.

Informative Advertising : Informative advertising is an advertising that satisfy the customers or consumers by providing them information about a product. This type of advertising may have information about the price, quality and characteristics of the product. This advertising can also be competitive in nature.