Chapter 3, Problem 8AA

To determine

The best term which completes the sentence with correct meaning.

Answer to Problem 8AA

Option (b) − Perceive.

Explanation of Solution

Advertising of a product or service is done so as to influence the general public or the users to buy the product. It tries to change the perspective of the buyer through advertisement.

It changes the way the competitors and products are perceived by the buyer, that too positively  so that the consumer gets attracted to the product and ultimately converts his desires into the willingness to buy the product or the service.

Other options do not fit in the answer because no other option talks about the perspective change of the users of the product through advertisement.

Economics Concept Introduction

Introduction:

Advertising means the communication about the product to the one who is using it. It is a way or an activity performed so as to inform and influence the users about the products or the services.