At the 8:10 café, there are equal numbers of two types of customers with the following values. The café owner cannot distinguish between the two types of students because many students without early classes arrive early anyway (that is she cannot price discriminate).     Students with early classes Students without early classes Coffee 70 60 Banana 50 100     The MC of coffee is 10.  The MC of a banana is 40.  Is bundling more profitable than selling separately?  HINT:  if you sell the bundle, can you make more by offering coffee separately? If so, what price should be charged for the bundle? (Show calculations)

Economics (MindTap Course List)
13th Edition
ISBN:9781337617383
Author:Roger A. Arnold
Publisher:Roger A. Arnold
Chapter19: Elasticity
Section: Chapter Questions
Problem 9QP
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At the 8:10 café, there are equal numbers of two types of customers with the following values. The café owner cannot distinguish between the two types of students because many students without early classes arrive early anyway (that is she cannot price discriminate).

 

 

Students with early classes

Students without early classes

Coffee

70

60

Banana

50

100

 

 

The MC of coffee is 10.  The MC of a banana is 40.  Is bundling more profitable than selling separately?  HINT:  if you sell the bundle, can you make more by offering coffee separately?

If so, what price should be charged for the bundle? (Show calculations)

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